Company:
WatchParty
Year:
2024
Duration:
1 1/2 Months
Overview
WatchParty.me is a web app that helps you watch streaming content (Netflix, Hulu, etc) with friends. This full rebrand and design of an iOS offering aims to serve as a counterpoint to services such as Netflix which offer a "home theater" experience — through the use of personalized avatars and the ability to sketch on the feed in real time using your phone as a controlelr, it creates a playful space and that makes you feel like you're on the couch with your friends, even when you aren't.
Problem
WatchParty required an iOS app to pair with their desktop offering that brought something new to the table — post covid, the internet is now flush with similar looking and functioning co-streaming services. They needed a new UI to deliver more meaningful interactions and a seamless experience to showcase their newly reduced latency, and they needed a new identity to match this fresh and engaging interface.
Solution
Competitors failed to offer a sense of real-time interaction with friends, evoking that feeling of sitting on the couch together. I designed the app around customizable avatars and a function that allows users to use their phone to draw on the screen, bringing a sense of play to the experience. Having visual indications of your active friends reinforces a sense of togetherness.
